No time to waste: Fast-tracking Roompot and Landal GreenParks' data & AI adoption with a future-proof data platform and crucial management dashboards
How can you accelerate the adoption of data and AI solutions to help your teams make more conscious investment decisions that boost growth?
Discover how Roompot and Landal GreenParks' CIO and Director of Data & Infrastructure introduced a future-proof data platform and a set of crucial top-management dashboards with the help of data engineering and data science experts at Crunch.
Client Introduction
Breno, Director at Roompot Vakanties and Landal GreenParks
- Industry: Leisure
- Role: Director of Data & Architecture
- Company Size: 30.000 accommodations across 11 countries, 5500 employees
Roompot and Landal GreenParks has established itself as a leading player in the holiday park industry across Europe. The past couple of years, the company continued to grow at a rapid pace, developing new parks and acquiring existing parks across 11 countries. To enhance decision-making, the team introduced the roles of CIO and Director of Data & Architecture, both pivotal in transforming the organization into a truly data-driven entity.
From comprehensive performance reporting for top management to company-wide data products, with the help of data & AI
To create continued yet sustainable growth, the team understood the requirement to make even more conscious decisions on where to invest next. These decisions included whether and where to open new parks, how to adjust the operations at existing parks, and other relevant topics.
Therefore, the challenge was ensuring the ability to generate reliable insights and reports during challenging times to facilitate swift decision-making and improve outcomes as a private equity-funded market leader. Yet, this was a mere first step in the ambition to provide the decision-makers across the organization with the appropriate data-driven tooling.
Like many organizations, Roompot and Landal GreenParks was looking for a way to enhance business performance with the help of data and AI. Yet, the location and the lack of overall availability of skilled people to help kickstart such a tech-related transformation were daunting.
The team understood the need to introduce external help to transform a real estate-oriented organization into a data-driven entity. One where all levels of the organization would gradually have access to the correct data & dashboards through top-notch, scalable, and future-proof infrastructure and tooling.
Setting up the essentials, while creating immediate business value
At Crunch, we truly believe in the importance of gradually setting up data infrastructure essentials and growing your in-house team while simultaneously introducing the first data-driven solutions that clearly demonstrate the value and ROI of the required investments.
As a guide, assisting both the CIO and Director of Data & Architecture, we, therefore, identified three use cases we would develop and introduce alongside the phased, sprint-based setup of a scalable, forward-looking data infrastructure.
In essence, we made sure to draft a roadmap that bridged the gap between a business wishlist and an analytics reality, providing tools that immediately demonstrated the value of the investment.
Solution Outline
As a real estate-focused company, Roompot did not have an extensive data team to quickly set up a future-proof data infrastructure and support the introduction of data & AI solutions. That is why we advocated for a sprint-based approach and provided the team with an allround set of dedicated Crunch experts as external data team to help with the following projects:
- Gradually set up a top-notch Microsoft-first data platform that enables data scattered around the organisation to be brought together and accessed by the appropriate tool and people.
- The creation of a top-management Trading Update Dashboard that provides key decision-makers with valuable insights, both current and predictive, on important performance metrics.
- A broad set of predictive insights to, for instance, help the marketing team improve customer retention.
- The basics for allowing more teams to set up their own self-service analytics tooling gradually.
Results
With Crunch’s assistance, the team at Roompot and Landal GreenParks was able to scale its data & AI capabilities quickly and with immediate results. By adding an external allround team of experts for a longer period of time, Roompot and Landal GreenParks was able to overcome the difficulty of hiring talent and gradually building both its technical and in-house capabilities.
Moreover, it now operates a first-class data platform at its core, and enables top management and marketing teams to make more informed decisions with dedicated dashboards.
Yet, this is just the beginning. This working method allows the Data & Infrastructure Team to gradually provide more business teams with access to the right data sets and have dedicated, more advanced data products developed.
Conclusion
Crunch has helped Roompot and Landal GreenParks use the power of data to transform its business operations. Integrating a top-notch and future-proof data platform has allowed the team to introduce key insight for crucial high-level decision-making first while gradually expanding the benefits of embracing data and AI tooling to other teams within the organization.
Interested in learning more about how data-driven solutions can transform your business? Have a look at our cases for more inspiring examples, or follow us on LinkedIn for the latest updates and insights. For a personalized consultation or to discuss how we can assist your company, please contact us.
